For each market research project, we bring together high calibre experts. This results in better insights, better decisions and ultimately better patient outcomes.
Following are a few of our strategic partners, to give you an idea of the level of experience that you are likely to be working with:
Stephen Potts
Healthcare Market Research
Expertise:
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Contact me: On Linkedin
Simon Fital
CEO - Longitudinal patient data expert
Expertise:
Simon is an expert in the capture, analysis and interpretation of all forms of longitudinal patient data. From designing methodologies to improving legacy techniques, modelling and forecasting, to advanced applications of Bayesian and AI methods to the complex process of understanding how markets operate from the perspective of the HCP/patient relationship. Simon has been innovating market research into longitudinal patient data for over 30 years. With a keen eye to the specifics of deriving benefits from complexity, Simon has built patient longitudinal data into dozens of applications across the full spectrum of use cases in the bio/pharma industry.
Contact me: On Linkedin
Peter Simpson
Healthcare Decision Making and Communications Expert
Expertise:
Fifty-six years in global health and science markets, client and agency sides. An advanced moderator and researcher. Developer of unique behavioral science tools in healthcare decision making and HCP / patient interactions. Market modelling. Expert in cultural variations in healthcare behaviors. Specializes in segmentation, positioning, healthcare communication, and patient journey.
Contact me: On Linkedin
Richard Goosey
Advanced Analytics Expert
Expertise:
Senior Data Scientist & Analyst, modelling expert and methodologist with global leadership experience across healthcare, pharmaceuticals and market research. A Chartered Statistician and Fellow of both the Market Research Society and Royal Statistical Society, recognised for pioneering advanced analytics, forecasting frameworks and decision-modelling solutions that influence industry standards. He has led global multidisciplinary teams, shaped brand equity systems and contributed extensively to thought leadership as an award-winning international speaker. His current interests focus on simplifying complexity through AI-inspired methods and applying behavioural economics to explain and harness variation in real-world decision making.
Contact me: On Linkedin
